Usability: Everything alright?

How do your clients orient themselves on your site? Do they achieve their goals quickly and effectively? Are they satisfied, and do they feel understood? Is the site in accord with their expectations and abilities?

Questions like these are checked in usability tests and analyses. The results make the usability of your website evident. The goal is to reveal potential flaws and to give hands-on recommendations on how to improve your site's usability.

Good usability improves all areas of your communication, interaction and design.

Usability tests can be performed at any stage of your project; however, it is often advisable to test early and repeatedly.

We employ different testing methods, depending on your individual project requirements. These are:

Usability testing methods

1. Competition analysis: Comparison with major competitors based on established usability criteria
2. Expert analysis: An expert review based on a predefined questionnaire
3. Usability tests: Lab-Tests based on use cases with test people of your target group

Why usability should matter?

1. The users expectations are met to a higher degree
2. Experienced and perceived quality is high
3. Higher rate of interaction and therefore also longer retention period
4. Reaching a broader target group
5. Increased conversion rates and sales

Read more about the benefits of:
Good Usability [PDF 14 KB]

What will we be testing?

Usability testing criteria

Main aspects of the analyses are the principles declared in the ISO standards:

Usability » effectivness, efficiency, satisfaction

User interface layout » conformance to expectations, error tolerance, self clarifying

Presentation of information » consistency, legibility, font design

User guidance » help topics, comprehensible error messages

Accessability » making software or web content accessible to people with disabilities

Create the right user experience.
Make it concise, efficient and easy to use.