The backbone of your application

The benefits of a solid interaction design

A good interaction design will assure that your users will have a positive user experience and "feel" your brand, no matter what the purpose of the application is. A solid information architecture will also improve the usability of your interface since our user experience specialists will follow usability guidelines while defining the concepts and functionalities.

• Reduced error rates and less frustration increase trust and loyalty
• Higher efficiency leads to higher productivity - especially vital for intranets and software
• Increased satisfaction leads to higher customer retention

Clear separation of functionality and design

This phase is especially pivotal for complex sites or software applications. It lets us both focus on the functionality, structure, wording and process flows without being distracted by the visual design.

Asking and observing the users first
In our user-centred design approach we apply a variety of user research methods in order to determine the user requirements for the interface. Depending on the individual project we will apply all or some of the following methods:

• Interviews with Stakeholders (Intranet/Extranet)
• Ethnographic Research
• Usability Testing
• Card Sorting
• Prototyping
• Benchmark Analysis

Knowing your business and brand strategy

We then will have a close look at your existing interface and familiarise ourselves with your business strategy and technical requirements. Combining these insights with our user research results gives a solid foundation to build the interaction design.

Clear documentation of your interface requirements

As a result you will receive structured and clean documentation of all the interface and interaction requirements. We will always discuss the format with your team so that both parties are happy with the applied format. Deliverables include for example:

• Wireframes
• User journey diagrams, also called user flows
• Documentation of rights and responsibilities (often for Intranets and Extranets)
• Sitemap
• Template overview
• Functional specifications so that the programming team can start right away
• Style guide for consistent wording

Websites must temper creativity with usability

To make sites as usable as they are pretty, companies need to benchmark site support for critical user goals, keep both user personas and "brand personas" front and center with the design team, and break ties between image-oriented design and functional design in favor of what real users need - not what marketing wants. (Source: Forrester Research)